And a non-obvious reason you might want to.
1
What Makes Great Writing #025 -- Featuring Dick Van Dyke's grandsons or Katie Silberman or whoever the heck ended up in control of Don't Worry Darling…

December 2022

What Makes Great Writing #024 - Featuring Richard Curtis's Darling Film, Love Actually
Exploring "congeries" through fiction, sales pages, and an economist's deep knowledge

November 2022

What Makes Great Writing #023 -- Featuring Dan Moore (and the day he realized his mom was a person).
Answering the question: Why bother writing?
2

October 2022

What Makes Great Writing #022 - Featuring Ryan Murphy and his Netflix show: The Watch
What Makes Great Writing #021 - Featuring Douglas Adams' and his book: Hitchhiker's Guide to the Galaxy
What Makes Great Writing #020 - Featuring Yale Graduate and Prolific Writer Marina Keegan

September 2022

What Makes Great Writing #019 -- Featuring Former Gravity Payments CEO Dan Price (and his Ghostwriter, Mike Rosenberg)
What Makes Great Writing #018 - Featuring Copywriting Legend Daniel Throssell's Email
What Makes Great Writing #017 - Featuring Melissa Errico in The New York Times